Stop shopping for
just a machine.
Start building a serious
embroidery business.
PrintDirect US carries both BAi and SmartStitch fully commercial embroidery machines — 10 models across two elite platforms — backed by unlimited live training with real people, US based tech support for the life of the machine, and packages designed to get you into production faster.
Two elite commercial platforms. One trusted US partner behind both.
PrintDirect US is the smart choice for decorators who want real commercial equipment, real training, and a team that stays involved long after the sale — whether you go BAi or SmartStitch.
A better machine purchase is really a better support system.
Plenty of companies can show a machine. Very few can help customers truly launch, learn, troubleshoot, and grow.
Unlimited Live Training
Customers get live help from real people so they can go from setup to production with more confidence and less frustration. As many sessions as they need.
US Based Support for Life
When something matters, responsive support matters more. PrintDirect US gives customers real US based help that continues long after the sale.
Built Around ROI
Speed, production, confidence, and profitability. Every part of the PrintDirect US experience is designed to help customers make money with their machine.
What many competitors are really selling
What PrintDirect US actually delivers
Two elite commercial platforms. Ten machines. One partner behind all of it.
Whether you choose BAi or SmartStitch, PrintDirect US is the trusted U.S. partner behind your training, support, and results.
BAi Mirror As low as $129/mo
A serious starting point for decorators who want a true commercial machine, better guidance, and a realistic path into production.
BAi Vision As low as $186/mo
Built for stronger production, serious cap work, and business growth. Backed by real training and real US support every step of the way.
BAi Vision 2 Head As low as $233/mo
Two heads, twice the production. Built for businesses ready to scale volume without doubling their footprint or their overhead.
Training + Support
Machines matter, but what happens after delivery matters more. This is the lane PrintDirect US owns more aggressively than anyone else in the market.
SmartStitch S-1001 From $3,699
The entry point into the SmartStitch commercial lineup. A capable single head machine built for decorators ready to step into serious production.
SmartStitch S-1201 From $3,999
A step up in capability and confidence. Built for decorators who want more output and room to grow without moving to a multi-head setup.
SmartStitch S-1501 From $4,849
The flagship single head configuration. Designed for decorators who need serious commercial output and the full production capability of the SmartStitch platform.
SmartStitch S-1501 Ultra From $5,299
Everything the S-1501 delivers, elevated. Built for decorators who want maximum single head performance and a machine ready for high-demand production environments.
SmartStitch S-1501 Plus From $6,199
The top of the single head SmartStitch lineup. Built for decorators who want commercial-grade output, expanded capability, and the best single head package available.
SmartStitch S-1502 2-Head From $8,899
Two heads, twice the output. Built for production businesses ready to scale volume and throughput without the complexity or footprint of a larger multi-head system.
SmartStitch S-1504 4-Head From $19,999
The production powerhouse of the SmartStitch lineup. Four heads running simultaneously — built for high-volume decorators who need serious throughput and commercial reliability.
From first conversation to full production. We're with you every step.
Choose your machine
Talk to our team or browse the BAi and SmartStitch lineups to find the right machine for your volume, goals, and budget. We'll help you make the smart call, not just any sale.
Pick up or receive delivery
BAi has 8 warehouse pickup locations across the US — Linden NJ, Atlanta GA, Lakeland FL, Houston TX, Chicago IL, Indianapolis IN, Rancho Cucamonga CA, and Woodland CA. SmartStitch has 4 warehouse pickup locations — Parris CA, Cypress TX, Whitehall PA, and Burlington NJ. Shipping is available from all locations if pickup isn't practical for you.
Jump into live training
Get hands on guidance from a real person, not a YouTube video. Setup, software, digitizing basics, troubleshooting. Unlimited sessions for as long as you need.
Start producing. Keep growing.
US based tech support stays with you for the life of the machine. Whether it's a quick question or a real issue, you have a team behind you.
This is not a commodity purchase. It's a business investment.
The decorating industry is full of "buy a machine and good luck" experiences. PrintDirect US was built to be the opposite. A partner invested in your results as much as you are.
- Fully commercial BAi and SmartStitch machines rated for real production environments, not hobby use
- Unlimited live virtual training with experienced operators who actually know both platforms
- US based tech support that picks up the phone and stays with you for the life of the machine
- Packages designed to accelerate setup and get you into production and profitability faster
- 8 BAi warehouse pickup locations and 4 SmartStitch warehouse pickup locations nationwide — customers are never far from a pickup point
The machine is only the start.
Most customers don't struggle to buy an embroidery machine. They struggle to get into production, troubleshoot problems, and build a real workflow. PrintDirect US bridges that gap.
Support that never disappears.
The most common complaint in this industry is that support vanishes after the sale. PrintDirect US has built its reputation on doing the exact opposite.
For startups and scaling businesses.
Whether you're buying your first commercial machine or your fifth, PrintDirect US builds a support system around what you're trying to accomplish, not just the transaction.
I work with many Laser engraving, 3D Printing, CNC, DTF printing companies and I have NEVER experienced the level of professionalism, courtesy, response time and reliability that you and your Team have offered! That is very rare today! That certainly sets you apart in an elite class. Bravo.
Answers before you need to ask.
What's the difference between BAi and SmartStitch?
Both are fully commercial embroidery platforms built for production environments. BAi is known for its accessible entry point and strong single and dual head lineup. SmartStitch offers a wider range of configurations including larger multi-head options. Our team can help you identify the right fit for your volume and goals.
What does "unlimited live training" actually mean?
It means exactly that. There's no limit on sessions, no expiration date, and no nickel and diming after the sale. If you have a question or want to run through a specific workflow, you book a session and a real person shows up.
Do you offer financing options?
Yes. PrintDirect US offers financing through Synchrony and other options, including 0% promotional periods when available. The goal is to help customers get into production faster and start generating ROI without unnecessary financial barriers.
Where are your pickup locations?
BAi machines have 8 warehouse pickup locations: Linden NJ, Atlanta GA, Lakeland FL, Houston TX, Chicago IL, Indianapolis IN, Rancho Cucamonga CA, and Woodland CA. SmartStitch machines have 4 warehouse pickup locations: Parris CA, Cypress TX, Whitehall PA, and Burlington NJ. Contact sales to find the closest option for you.
What happens if something goes wrong with my machine?
US based tech support is available for the life of the machine, not just a warranty window. PrintDirect US has a nationwide service network and a team that will work with you to diagnose and resolve issues as fast as possible.
I'm brand new to embroidery. Is PrintDirect US right for me?
Absolutely. The unlimited live training and support system was built specifically with new decorators in mind. You don't need experience. You need the right equipment and the right people in your corner. That's what PrintDirect US provides.
Get the machine. Get the training. Get into production.
Talk to the PrintDirect US team about which BAi or SmartStitch machine is right for your goals, your volume, and your budget. No pressure, just honest guidance from people who want you to succeed.
The PrintDirect US Difference
Not just machines — real training, real people, real support. Fastest Growing Embroidery Company in the US for a Reason!
Top-Tier Equipment
US-Based Tech Support
Unlimited Live Training
0% Financing Available
Financing Available — Even 0% Interest Options
Use your Synchrony Sewing & More Account or apply in minutes. Flexible monthly payments to match your business goals.
Explore FinancingSee Why Penn State Chose US!
When Penn State chose us, it sent a clear message: we delivered. Their decision was built on trust, performance, and results, and that same standard is exactly what you can expect.
🔥 Real Customers. Real Wins.
These aren’t actors. These are real people who chose PrintDirect US — and we never had to beg them for a review or ask them to take one down.
Real People. Real Talk.
US-Based Support That Shows Up
Results That Light It Up
You're Closer Than You Think 🔥
Whether you’re ready to go all-in or just exploring — we’re here to get you printing, stitching, and building the business you've dreamed of. The first move? Just reach out.
No Fluff — Let’s Talk →No pressure. Just smart guidance and straight answers.