🧵 5 Common Mistakes New Embroidery Business Owners Make—And How to Avoid Them

Starting an embroidery business can be exciting—and incredibly profitable. But like any business, there’s a learning curve. At PrintDirect US, we’ve helped thousands of entrepreneurs get started, and we’ve seen firsthand which mistakes tend to slow them down or cost them money.

Here are 5 of the most common mistakes new embroidery business owners make—and how to avoid them.

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1. Assuming It’s Plug-and-Play

One of the biggest misconceptions is that you can take your machine out of the box, start stitching, and instantly deliver professional-level results. The reality? Embroidery has a bit of a learning curve, especially if you’re new to machine settings, hooping, digitizing, or fabric types.

✅ How to Avoid It:

Make training a priority. At PrintDirect US, we offer LIVE virtual training, unlimited follow-ups, and US-based support for life—so you’re never left guessing. That’s what sets us apart from other sellers who just hand you a box and wish you luck.

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2. Underpricing Work to Get Customers

New business owners often think they need to be the cheapest to get clients. But this usually leads to burnout and no profits.

✅ How to Avoid It:

Price based on value, not desperation. Factor in your materials, time, overhead—and make sure you’re paying yourself. Check out our guide: How to Price Your Embroidery Services for Maximum Profit (link to internal blog if applicable)

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3. Using the Wrong Hoop or Improper Hooping

Poor hooping can lead to puckering, misalignment, or ruined garments. Many beginners try to force every project into a standard hoop, instead of using the right tools for the job.

✅ How to Avoid It:

Invest in proper hooping tools like the Mighty Hoop—it makes hooping faster, easier, and cleaner, especially for beginners. We also recommend cap hoops for structured hats and sash frames for oversized projects. And yes, we carry them all.

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4. Neglecting Machine Maintenance

Nothing halts production faster than a jammed or broken machine. Many new owners don’t realize embroidery machines require consistent cleaning and maintenance.

✅ How to Avoid It:

Follow a simple maintenance schedule—clean lint daily, oil weekly (depending on your usage), and check tension regularly. We include a full starter maintenance guide with every BAi embroidery machine we sell.

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5. Not Marketing the Business Effectively

You could be stitching the best designs in town—but if no one knows, it won’t matter. Many new business owners don’t invest enough time in branding or marketing.

✅ How to Avoid It:

Start simple:

• Post on Instagram and TikTok consistently

• Create a free Google Business Profile

• Use Etsy, Facebook Marketplace, or your own Shopify site

• Build a brand story people can connect with

We even offer help and resources to get your embroidery brand out there and growing fast.

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🎯 Final Thoughts

Avoiding these beginner pitfalls could be the difference between a struggling side hustle and a thriving business. At PrintDirect US, we’re not just here to sell you a machine—we’re here to support your journey every step of the way.

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🔥 Ready to Start the Right Way?
Let’s talk. Schedule a free consultation today and we’ll walk you through everything—from equipment to pricing to how to start strong.

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